Occupancy Rate for Vacation Rentals: How Often Are You Booked?

How booked is your vacation rental, really? In this quick video, I break down what occupancy rate means — and why it’s one of the most important metrics you can track.

✅ Occupancy Rate Formula: Nights Booked ÷ Nights Available

Example: If you’re available 30 nights and booked 21, your occupancy rate is 70%.

This KPI tells you how well your property is performing relative to availability. It filters out blocked dates (like maintenance or owner stays) so you can focus on real listing activity — and make smarter decisions about pricing, promotion, and visibility.