Average Daily Rate - Vacation Rental Metrics
VACATION RENTAL METRICS

Average Daily Rate

Price confidently, not emotionally.

Revenue Total Income
÷ Divided By
Nights Booked
=ADR Your Rate

What's a good nightly rate for your Kauai vacation rental? Let's break it down. In this quick video, I'll show you what ADR (Average Daily Rate) really means and how to use it to make smarter decisions.

ADR Formula: Total Revenue ÷ Nights Booked. Example: $7,700 ÷ 21 nights = $366/night.

When tracked month over month or season to season, ADR helps STR owners price confidently — not emotionally. It's one of the three core KPIs I recommend for every investor in Kauai's short-term rental market.